Wednesday 22 February 2012

Media Institutions


What is a media institution?
"A media institution is established, often-profit based organisations that deal in the creation and distribution of advertising, entertainment and information services."

Oyster House Media Ltd.
Oyster House Media Ltd is the largest independent publisher of music magazine in the UK. They specialise in newsstand titles which are packed with artist interviews, equipment/instruments tests, concert reports, industry news, new music and other educational features. The main magazines they publish are Acoustic Magazine, Guitar Buyer Magazine, Base Guitar Magazine, Drummer Magazine and RIB Magazine.


BBC Magazines
BBC Magazines is a branch from the conglomerate company, the BBC. It publishes a different media products such as Top of the Pops, Match of the Day, Radio Times, Doctor Who Adventures, Wildlife Magazine and Girl Talk etc.

Bauer Media Group
Bauer Media Group is the German publishing company behind many media products, including the most famous UK magazine, Kerrang and Q, not forgetting Empire, Mojo and Heat etc.


IPC Media
IPC Media are huge diverse company that offers something for everyone, with a focus on three core audiences such as men, mass market women and upmarket women. It publishes a variety of magazine such as NME, Country Life, Look, Now and TV Times.

Which media institution would publish your magazine?
Out of all the media institutions that I have researched, I don’t believe BBC magazines would be the most suitable choice, as they has no record of publishing any Acoustic Magazines that I have chosen to base my genre on music on. Overall, I think the best publisher for my chosen genre, would be Oyster House Media Ltd, as they have produced highly successful magazines from the Acoustic genre and are therefore the main obvious choice. 

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